基于绿色营销观的农业生态旅游开发研究  

Study on the Development of Eco-agriculture Tourism Based on Green-marketing Concept

作　　者：陈学清[1] 

机构地区：[1]大连大学旅游学院,辽宁大连116622

出　　处：《生态经济》2007年第6期97-98,103,共3页Ecological Economy

摘　　要：农业生态旅游作为生态旅游的主要活动形式,因其"绿色文化"的内生性,已逐渐成为一种新的大众型旅游消费方式。发展农业生态旅游必须以绿色营销观念为指导思想,在适度满足旅游者需求的前提下,将旅游活动对环境的负影响降到最低,从而实现农业和旅游业的持续性发展。Eco-agriculture tourism, as the main form of ecotourism, has already become the mass travel consume manner, because of its original ＂green culture＂. In order to realize the sustainable development of tourism and agriculture, its negative influence should be reduced furthest, in terms of satisfy tourist demand with the green-marketing concept.

关 键 词：农业生态旅游 绿色营销 绿色文化 可持续发展 

分 类 号：F590.7[经济管理—旅游管理]