产业链框架下江苏农户杨树销售决策的主成分分析  

Investigations on the Factors of Affecting Jangsu Households' Selling of Poplar by Principal Component Analysis

作　　者：唐步龙[1] 

机构地区：[1]南京农业大学经济管理学院,江苏南京210095

出　　处：《中国农学通报》2007年第5期525-529,共5页Chinese Agricultural Science Bulletin

基　　金：江苏省社科基金"江苏杨树产业可持续发展研究"(04EYB029)

摘　　要：杨树销售阶段是杨树产业链的重要环节,也是栽植农户获得收入的主要来源,因此,杨树产业的可持续发展离不开销售环节的健康运行。文章研究了栽植农户杨树销售决策过程中的考虑因素。在对江苏省278个杨树栽植农户调查的基础上,运用主成分分析法从9个可能影响农户销售决策的影响因素中提取了3个影响因子。研究发现农户通过市场销售杨树时面临着很大的付款的不确定性和价格的不确定性,因而对付款因素和价格因素最为关注。农户在选择杨树的销售渠道时主要受到“价款因子”、“信任因子”和“便利因子”的影响。Selling of poplar is an important link of the poplar industry chain. The peasant households get income from poplar＇ selling also. So sustainable development of poplar industry depend on selling of poplar. This paper examines the factors that affect the poplar sellers＇s decision-making. The data were obtained from a sample of 278 peasant households in Jiangsu province. Factor analysis is then employed and three factors are extracted from nine attributes considered to affect the households in selling. We find that the main peasant households are faced with high paying and price risks when they sell poplar through markets. So the peasant households pay close＇attentions to paying and price factors. The peasant households are affected by paying and price factor, trust factor and convenient factor in selling poplar.

关 键 词：杨树 销售 主成分分析 因素 

分 类 号：F32[经济管理—产业经济]