市场导向理论与森林公园开发研究——以尖峰岭国家森林公园为例  

Study on the Market-Orientation Theory and the Development of Forest Park——Take Jianfengling national forest park as a case

作　　者：黄宇[1] 罗艳菊[1] 毕华[1] 陈志杰[2] 

机构地区：[1]海南师范大学资源环境与旅游系,海口571158 [2]衢州学院,浙江衢州324000

出　　处：《林业经济问题》2007年第2期132-135,139,共5页Issues of Forestry Economics

基　　金：海南师范大学青年教师基金资助项目(hjkj0508)

摘　　要：分析了市场导向的内涵,探讨了市场导向理论与森林公园开发的结合途径,研究结果认为市场导向型森林公园是二者有效结合的模式;总结出市场导向型森林公园具有盈利性、融合性、互补性的特征,提出了市场导向型森林公园的开发程序;最后,以尖峰岭国家森林公园为例作了实证研究。Based on the market-orientation theory and the study on the development of forest park, this paper probes on the way to eombine the market-orientation theory with the development of forest park, and puts forward that the market-orientated forest park is an effeetive pattern to eombine the both. The paper coneludes three characteristics of this type of park, and advanees developing program of this type of park. At the end of the paper, it takes Jianfengling National Forest Park as a ease.

关 键 词：市场导向 森林公园 开发 尖峰岭 

分 类 号：F590.3[经济管理—旅游管理]