“韩流”对韩国旅游形象的影响  

A trial Elaboration of the Impact of Korean Wave on Tourism Image of Korea

作　　者：唐代剑[1] 朴昌奎 

机构地区：[1]浙江工商大学旅游学院,浙江杭州310035 [2]全南道立南道大学观光系

出　　处：《旅游科学》2007年第2期17-22,共6页Tourism Science

摘　　要：本文在广泛调查的基础上,运用多元统计技术分析了“韩流”对韩国旅游形象的影响程度,并探讨了访问意向与实际到访、游后评价以及旅游形象之间的关系等重要问题。The purpose of this study is to analyze the impact of Korean Wave on the image of Korea as a tourism destination. With the expansion of Korean Wave, its impact can be felt in various social and economic areas. The findings in this study show that the wave has made positive impacts on people＇s choosing Korea as tourism destination. The study also concludes that Chinese travelers＇ interest and awareness of Korea had something to do with the wave.

关 键 词：“韩流” 旅游形象 旅游态度 影响 

分 类 号：F593.13[经济管理—旅游管理]