我国汽车营销模式探讨  

Research on Automobile Marketing Modes in China

作　　者：刘依庆[1] 龚国光[2] 

机构地区：[1]安徽建工学院管理系,安徽合肥230601 [2]上海对外贸易学院金融学院,上海201620

出　　处：《安徽农学通报》2007年第9期208-210,190,共4页Anhui Agricultural Science Bulletin

摘　　要：随着汽车行业在我国国民经济中的地位日趋重要,近年来汽车市场的竞争越演越烈,汽车营销模式也引起广泛的重视。本文首先概述当今国外主要的几种汽车营销模式,而后介绍了汽车营销模式在我国的发展历程,分析了当前我国汽车专卖店和汽车市场汽车这两种营销模式在发展中存在的主要问题,最后提出了完善我国汽车营销模式的对策建议。Nowadays, Automobile industry is playing an important role in Chinese economy, the competence in automobile market is getting much more intense than ever before, the marketing modes of automobile are also attracting much attention. In this paper, firstly, it introduced several automobile marketing modes in the developed countries , secondly, it introduced the evolution of marketing modes in China, thirdly, it analyzed the existing problems of brand monopolization and market trading, and finally present the related measures to promote the development of marketing modes.

关 键 词：汽车营销模式 汽车专卖店 汽车市场 

分 类 号：F724[经济管理—产业经济]