网络推销中的渠道管理  

Channels Management in Network Promotion

作　　者：李显萍[1] 高宏[1] 

机构地区：[1]吉林省经济管理干部学院,吉林长春130012

出　　处：《吉林省经济管理干部学院学报》2007年第3期61-64,共4页Journal of Jilin Province Economic Management Cadre College

摘　　要：与传统推销渠道一样,以互联网作为支撑的网络推销渠道也应具备传统推销渠道的功能。它涉及到信息沟通、资金转移和事物转移等。一个完善的网络推销渠道管理应有三大模块:订货管理、网上付款和运货管理。Just like traditional promotion channels, network promotion channels based on the internet should also have the function of traditional ones. They include information connection, fund transfer and things transfer etc. A whole management of network promotion channel should have three models： order management, network payment and distribution management.

关 键 词：网络订货 网上付款 运货管理 

分 类 号：F724.6[经济管理—产业经济]