自助旅游者消费行为研究——以阳朔为例  

A Demonstrative Study on Travel Consumption Behavior of FIT to Yangshuo

作　　者：张华明[1] 任冠文[1] 孙永龙[2] 李志雄[1] 

机构地区：[1]广西师范大学历史文化与旅游学院,广西桂林541001 [2]广西师范大学经济管理学院,广西桂林541004

出　　处：《桂林师范高等专科学校学报》2007年第2期50-54,共5页Journal of Guilin Normal College

基　　金：广西研究生教育创新计划项目(项目编号为2006106120203M08)所取得的阶段性成果

摘　　要：自助旅游是当今一种比较时尚的旅游方式,它因出游自由、体现个性而深受旅游者喜爱。阳朔是我国知名的自助旅游目的地。本研究通过随机抽样调查方式,对来阳朔的600位中外自助游客的行为方式、人均花费、消费结构和出游满意度等进行了统计分析。研究发现:阳朔的吸引力逐渐下降,自助游正面临着严重的挑战。基于旅游者消费行为的基础上,对阳朔的自助旅游产品设计提出了一些建议和思路。FIT is a popular travel fashion, and it is fashionable as freedom and conspicuous individuality. Yangshuo is a well-known tourism destination, which is named as ＂paradise of FIT＂. The study commits itself to analyse the behavior ways, spending per person, structure of consumption ＆ extent to contentment of 600 FIT by random sample. The research draws an important conclusion： the attraction is declining gradually, and Yangshuo is in face of a grievous challenge. Based on the study,the author tries to put forward some suggestions and measures of FIT products.

关 键 词：阳朔 自助旅游 消费行为 

分 类 号：F590.8[经济管理—旅游管理]