论包装设计中的文字造型  

Discussion on Character Shaping in Packaging Design

作　　者：宋军[1] 

机构地区：[1]南昌航空工业学院,南昌330063

出　　处：《包装工程》2007年第6期169-170,176,共3页Packaging Engineering

摘　　要：通过对包装文字类型、设计原则以及国内包装文字设计的论述,说明了文字造型设计在包装设计中的重要作用及地位。表明了在现代包装设计中应注重文字造型设计,同时注意文字造型设计的审美性和文化性,以求以其独特的视觉效果提升包装设计的品位和市场价值。The important function and status of character shaping in packaging design was illustrated through discussion of character type of packaging, principle of design, and domestic character design of packaging. It was put forward that character design should be regarded in modem packaging design and the aesthetic and cultural idiosyncrasy are the key factors in design of character, to upgrade the level and market value of packaging design by particular visual effect.

关 键 词：包装设计 文字造型 审美性 文化性 

分 类 号：H126.3[语言文字—汉语] J524.1[艺术—艺术设计]