现代城市商业招牌标识的多元化发展  

Multiple Development of Commercial Signboards Design in Modern City

作　　者：熊建新[1] 朱琦[1] 

机构地区：[1]南昌大学,南昌330029

出　　处：《包装工程》2007年第6期183-184,197,共3页Packaging Engineering

摘　　要：城市商业环境中的招牌设计是城市环境建设中的重要组成部分,是美化城市空间,提升城市品味,引导消费的重要语汇。从城市招牌设计的形态、色彩、字体以及地域文化的个性等多个方面,阐述了城市招牌标识设计的多元化发展。Signboards design in city business environment is the important constituent of urban environment construction. It is important in beautifying the city space, and promoting the city image, and guiding consumption. The multiple development of commercial signboards design was discussed from shape, color, and typeface as well as region culture individuality.

关 键 词：商业招牌标识 标识设计 多元化发展 

分 类 号：X32[环境科学与工程—环境工程]