市场营销决策支持系统中模型库的设计与管理  

Design and Management of Model Base in Marketing Management & Decision Support System

作　　者：林晓燕[1] 

机构地区：[1]中山大学资讯管理系,广州510275

出　　处：《现代图书情报技术》2007年第6期60-65,共6页New Technology of Library and Information Service

摘　　要：介绍MMDSS、MB以及MBMS;使用面向对象的方法和模型的动态链接对模型进行创建与管理;同时介绍模型库与数据库的一种接口模式,并利用ADO和VC++内嵌DSS语句来表示其实现过程。强调用户管理和联系实际,例举线性盈亏平衡分析、目标利润预测等多个市场营销实例对所使用的技术进行说明。This paper introduces each construction of the MMDSS,MB and MBMS, presents object oriented modeling and managing, and as expatiates on model dynamic linkage in the Model Base. Meanwhile, this paper introduces one mode of interface between Model Base and other bases, using ADO and VC ＋ ＋ embedded DSS statements for its realization. Also, this paper focuses on users＇ management and system practicality, showing several examples basing on marketing for illuminating such technology that mentioned previously.

关 键 词：市场营销决策支持系统 模型库 面向对象 接口 

分 类 号：TP311.52[自动化与计算机技术—计算机软件与理论]