中国体育专业报纸的发展现状和对策  

Current state of and measures for the development of professional sports newspapers in China

作　　者：谢秋林[1] 曾小武[1] 

机构地区：[1]军事体育进修学院,广东广州510500

出　　处：《体育学刊》2007年第4期26-29,共4页Journal of Physical Education

摘　　要：随着2005年《球报》、《南方体育》退出体育传媒界,近年来停刊的体育报纸已接近10家。我国体育专业报纸的生存状况面临巨大的挑战。我国体育专业报纸以足球为主,报道面过窄,同行之间恶性竞争,内容开发、经营管理单一以及受到互联网等媒体的冲击。我国体育专业报纸应多元化发展、培育新的竞争力,特别是欧美“三次售卖理论”值得发展我国体育专业报纸借鉴。Since the Ball News and South China Sport quit the sports media in 2005, nearly 10 sports newspapers has wound up their business in recent years. The survival condition of professional sports newspapers in China is facing a great challenge. Professional sports newspapers in China mainly depend on football for making a living, having narrow reporting area, malign competition between fellow professionals, undiversified content development and business management, and impact of such media as the intemet. Professional sports newspapers in China should develop in a diversified way and build up new competitive strength, especially, the ＂triple sales theory＂ popular in Europe and America is worthy of reference for the development of professional sports newspapers in China.

关 键 词：体育专业报纸 体育传媒 三次售卖理论 中国 

分 类 号：G80-05[文化科学—运动人体科学]