北京2008年奥运会文化传播的特点与作用  

The Characteristics and Functions of the 29^(th) Olympic Game's Culture Communication

作　　者：冯霞[1] 

机构地区：[1]北京联合大学奥林匹克文化研究中心,北京100083

出　　处：《北京联合大学学报（人文社会科学版）》2007年第2期59-62,共4页Journal of Beijing Union University(Humanities and Social Sciences)

摘　　要：北京奥运会从申办到筹办,推动了北京奥运三大理念的实施和普及;北京2008年奥运文化传播作为一种文化传播、媒介变迁与文明演进的共时性过程,促进了人们对体育文化需求的持续增长,突出了传播学的文化研究功能。北京奥运文化传播的功能和作用主要体现在三个方面:文化整合、文化创造、文化积淀。北京奥运文化传播不仅要在文化传播的过程中充分体现奥运文化的传承性和创新性,还要通过传播形成北京体育文化的现实影响力,为“后奥运”时期我国体育文化的传播夯实基础。Beijing Olympic Game will be a good moment for China to mold its national image. The communication of Beijing Olympic culture has such characteristics as cross-culture communication and digital intermediary communication. The author believes that the functions of Beijing Olympic culture communication are to promote culture conformity, culture creativity, and culture heritage by hosting the 29th Olympic Games. The Olympic culture in Beijing expresses not only Olympic culture＇ s transmittability and its creativity, promotes the realistic influence of Chinese culture, and strengthens the strong foundation for the development of Chinese sport culture after the Olympics.

关 键 词：北京奥运 文化传播 奥运文化 

分 类 号：G127.1[文化科学]