奥运会电视转播权营销问题研究  

Study On The Olympic Games Television Broadcasting Right In Marketing

作　　者：王明立[1] 

机构地区：[1]河南大学学生体质健康研究所,河南开封475001

出　　处：《安徽体育科技》2007年第3期11-13,共3页Journal of Anhui Sports Science

基　　金：河南省科技厅2005年软科学研究计划项目;课题编号:0513054800

摘　　要：对现代奥运会电视转播权及其发展进行了回顾,对奥运会电视转播权的销售权、销售方式及收入的分配等进行了分析,探讨了奥运会电视转播权的营销策略,旨在为奥运会的持续发展和其他体育赛事电视转播权的市场营销提供借鉴。This paper has reviewed the development of the modern Olympic Games television broadcasting right, and has discussed of the Olympic Games television broadcasting right power of sale, the sales way and the income assignment and the Olympic Games television broadcasting right marketing strategy for the purpose of providing the model for Olympic Games＇ continuous development and other sports event television broadcasting right in marketing.

关 键 词：奥运会电视转播权 营销策略 销售方式 收入分配 

分 类 号：G80-05[文化科学—运动人体科学]