强化科技期刊市场竞争意识的策略  

Discussion on the Tactics of Strengthening the Market Competition Consciousness of Sci-tech Periodical

作　　者：王建成[1] 

机构地区：[1]辽宁省科技情报研究所<节能>杂志社,辽宁沈阳110016

出　　处：《科技情报开发与经济》2007年第18期101-102,共2页Sci-Tech Information Development & Economy

摘　　要：通过对《节能》杂志相关资料的分析,探索了强化科技期刊市场竞争意识的策略,以期形成与科技期刊特色相吻合的广告理念。Through analyzing on the relevant information of the journal of Energy Conservation, this paper probes into the tactics of strengthening the market competition consciousness of sci-tech periodical in order to form the advertisement concept fitting in with the sci-tech periodical characteristics.

关 键 词：《节能》杂志 科技期刊 广告管理 

分 类 号：G237.5[文化科学]