公关人员的社会行为失范分析  

Social anomie in the public relations officer Analysis

作　　者：赵燕平[1] 周广锋[2] 

机构地区：[1]长春工业大学硕士生导师 [2]长春工业大学2005级社会学硕士研究生

出　　处：《青年教师学报》2007年第4期33-35,共3页

摘　　要：随着社会经济的发展，公关人员作为一种职业受到企业和公司的青睐，但是目前公关人员的社会行为还存在着失范的现象，一方面是公关人员的庸俗思想；另一方面公关人员的“双边人”的角色存在着对立。本文从韦伯的社会行动类型理论出发，对公关人员的失范行为进行工具理性和价值理性的分析。With the economic and social development, public relations as a career by enterprises and companies favored ,But the public relations of the loss of social behavior still exists, the other one is thinking of the vulgar public relations officer, the anther public relations officer the role of the bilateral confrontation. From Weber＇s theory of types of social action, public relations of the loss of value of rational and irrational actions of analysis tools.

关 键 词：工具理性 价值理性 公关人员 失范 

分 类 号：C912.3[经济管理]