时装流行色选择影响因素的调查研究  

Survey & research on the influencing factors of fashionable dress choice

作　　者：王晖晖[1] 张星[1] 

机构地区：[1]西安工程科技学院服装与艺术设计学院,陕西西安710048

出　　处：《西安工程科技学院学报》2007年第3期339-342,共4页Journal of Xi an University of Engineering Science and Technology

摘　　要：运用因子分析方法对影响时装流行色的因素进行归类,研究时装流行色选择的影响因素.得出消费者在时装流行色选择上的6种影响因子.认为服装设计师应基于消费者选择时装流行色的影响因素进行时装设计,使流行色在时装领域充分发挥引导时尚潮流的作用.The Influencing factors of the fashion popular colors are classified by factors analysis method, and the influencing factors of fashionable dress choice is studied. The six factors of popular colors influenced the consumer choice in fashionable dress are analyzed. The result shows that designers should design their works according to the influencing factors when the consumer choose fashion color, so that to make the popular color fully exert it＇s effect on leading the vogue.

关 键 词：时装 流行色 影响因素 

分 类 号：F768.1[经济管理—产业经济] TS941.13[轻工技术与工程—服装设计与工程]