中小民营商业经济的市场选择与文化定位  

On the Marketing Option and Cultural Positioning of Small and Medium-sized Private Sectors

作　　者：刘义荣[1] 

机构地区：[1]南通大学后勤集团,江苏南通226007

出　　处：《商业研究》2007年第8期191-193,共3页Commercial Research

基　　金：江苏省教育哲学社会科学基金项目;项目编号:04SJD810010

摘　　要：中小民营商业是我国市场经济中最早产生和发展起来的,数量最多、范围最广的经济组织。在促进商品流通、提供社会服务、推动市场发展中发挥了重要的作用。但由于受社会环境和传统文化的制约,中小民营商业发展缓慢、生命周期短暂几乎成为普遍现象。因此,中小民营商业要能在良性轨道上健康发展,必须跨越企业传统文化的樊蓠,进行正确的市场选择和文化定位。Small and medium -sized private sectors are the earliest, most and extensive economic forms in Chinese market economy, which paly an important role in circulation of commodities, service and marketing. However, restricted by social environment and traditional culture, small and medium - sized private sectors are generally short in life cir- cle as well as developing slowly. Therefore, for a healthy development, these private sectors need surpass the barriers of traditional corporate culture and should undertake correct martketing option and cultural positioning.

关 键 词：中小民营商业 市场选择 文化定位 

分 类 号：F721.4[经济管理—产业经济]