上海市绿色电力营销策略研究  

The research of strategies to Shanghai green electricity marketing

作　　者：张瑞[1] 高阳 

机构地区：[1]东华大学管理学院,上海200051 [2]上海久隆企业管理咨询有限公司,上海200025

出　　处：《电力需求侧管理》2007年第4期47-49,共3页Power Demand Side Management

摘　　要：上海绿色电力机制示范工程是实现上海经济可持续发展的重要内容。为促进上海绿色电力的发展,在吸收发达国家开展绿色电力营销经验的基础上,结合上海电力市场的特点,基于营销"产品、价格、地点、促销"(4P)组合、市场细分化及目标化与市场定位(STP)、迈克尔·波特竞争战略等理论,提出了绿色电力价格、绿色促销等促进上海绿色电力发展的营销策略。Shanghai green electricity mechanism demonstration project is an important content to realize sustainable development of Shanghai economy. To promote the development of Shanghai green electricity, based on assimilating the experience of developed countries, combining the character of Shanghai power market, using the theories of 4P （products,price,place and promotion）,STP and competitive strategy, we put forward the marketing strategies to promote the development of Shanghai green electricity.

关 键 词：绿色电力 电力营销 上海电力 营销策略 

分 类 号：F407.61[经济管理—产业经济]