区域体育用品制造业产业集群实证研究——以浙江为例  

Empirical Research on Sports Goods Manufacture Industrial Clustering in Zhejiang

作　　者：邵明虎[1] 李建设[1] 

机构地区：[1]宁波大学体育学院,浙江宁波315211

出　　处：《浙江体育科学》2007年第4期1-3,7,共4页Zhejiang Sport Science

摘　　要：浙江体育用品制造业六个产业集群分布在运动鞋、运动服装、滑板车、传统武术器材、球拍、羽毛球六个领域,其产业形态有四种;产业组织以横向一体化模式为主;产品销售以传统销售渠道为主,产品外向度较高;产业集群化水平较低,产业集群正处于快速发展阶段。产业集群主要存在缺乏龙头企业和高质量的品牌产品、区域性品牌打造力度不够和社会服务体系不健全等问题。因此,必须整合集群产业链,使横向一体化产业组织向纵向一体化转变,打造区域性品牌,以形成品牌效应,营造区域创新环境,以增强集群的持续创新能力。This paper makes research on six typical industrial clustering＇ s areas of sports goods manufacture in Zhejiang province, the result shows that the six industrial clustering＇ s areas distribute in six fields, including sneaker, sports wear, tackle, traditional martial art equipment, racket, hadminton. There are four industrial forms. Landscape orientation is mostly industrial structure, traditional sell channel is mostly products sell, and most products are sold by export, industrial clustering is relatively lower level, it is at fast seedtime. Industrial clustering＇s areas are short of great enterprises and brands, regional brand is poor, social work system is distemperedness. Consequently, we should make conformity on industry chain in order to convert landscape orientation to vertical orientation, we should build common regional brand to form brand effect. At last, we also should build an area innovative environment to boost up regional brand＇s persistent innovative ability.

关 键 词：体育用品制造业 产业集群 区域性品牌 浙江 

分 类 号：G80-05[文化科学—运动人体科学]