事件与城市特色  

Events and city features

作　　者：陈翀[1] 刘源[2] 

机构地区：[1]广州市城市规划勘测设计研究院 [2]华南理工大学建筑学院

出　　处：《城市问题》2007年第7期12-15,共4页Urban Problems

摘　　要：分析了全球化背景下事件和城市特色的含义及其重要作用,以及事件对城市特色的塑造作用,并从城市特色系统的角度探讨了借助事件塑造城市特色的策略,最后提出应借助事件塑造城市品牌,促进城市营销。This paper analyzes the meaning and the importance of the city events and the city identity in the context of globalization,then discusses the functions of the events in the establishment of city identity. It also makes explorations into the strategy of shaping city identity by city event. Finally, it suggests shaping city brand by city event to improve city marketing.

关 键 词：事件 城市特色 城市营销 全球化 

分 类 号：F299.23[经济管理—国民经济]