中国体育用品业的发展现状与对策  

Developing Condition and Countermeasure of China Sports Goods Industry

作　　者：于兆杰[1] 

机构地区：[1]广州美术学院体育教研室,广东广州510260

出　　处：《体育科技文献通报》2007年第7期75-76,83,共3页Bulletin of Sport Science & Technology

摘　　要：国内外体育用品市场潜力无穷,中国体育用品市场的发展前景广阔。国际著名体育用品公司大规模进军中国市场,我们应在经营、管理、技术创新、品牌意识、市场整合、人才培养等方面认真分析和思考,为应对我国体育用品业在国内市场和国际市场正面临全方位的激烈竞争作好准备。The potential market of sports goods at home and abroad has great prospect and the development of China sports goods is very bright. The entrance of international well - known sports goods companies into China market makes us to consider and analyze carefully on operation, management, technical innovation, brand establishment, talent cultivation and market integration. The main purpose is to make preparation for keen competition in domestic and international market.

关 键 词：市场 品牌 技术 体育用品 中国 

分 类 号：G80-05[文化科学—运动人体科学]