中国体育用品业国际竞争力的理论与实证研究  

Study on the International Competitiveness of Chinese Sporting Goods Industry

作　　者：何冰[1] 周良君[1] 陈小英[1] 辛利[1] 

机构地区：[1]广州体育学院,广东广州510500

出　　处：《体育科学》2007年第7期14-22,共9页China Sport Science

基　　金：国家体育总局体育社会科学研究项目(678ss04078)

摘　　要：体育用品生产和经营的国际化是行业发展的必然趋势,加入WTO后,越来越多的世界名牌体育用品进入我国市场,使我国体育用品业面临严峻的挑战。借鉴迈克尔.波特的钻石理论,从生产要素、需求条件、相关和支持产业、企业战略和同业竞争结构、政府和机遇等方面,对中国体育用品业国际竞争力状况及影响因素进行了分析和探讨,最后提出了相关对策和建议。The internationalization of production and operation of sporting goods was an inevitable trend. After entering the WTO, more and more sporting goods with name brand in the world came into Chinese market, which resulted in severe challenges for Chinese sporting goods. Guidance by the diamond theory by Michael Porter , the present situation and influencing factors were analyzed and explored in this paper from the aspects of producing factors, need requirement, correlated and supporting industries, strategies of companies and competition structure in the same industry, the government and opportunities. Corresponding countermeasures and suggestions were put forward in the end.

关 键 词：中国 体育用品业 国际竞争力 理论 实证 研究 

分 类 号：G80-05[文化科学—运动人体科学]