2008年北京奥运会中国电视体育产业面临的机遇与挑战  

Opportunity and Challenge of Chinese Television Sports Industry in 2008 Beijing Olympic Games

作　　者：姜同仁[1] 陶于[2] 

机构地区：[1]安徽财经大学体育教学部,蚌埠233041 [2]南京师范大学体育科学学院,南京210097

出　　处：《天津体育学院学报》2007年第4期299-302,共4页Journal of Tianjin University of Sport

基　　金：国家社会科学基金项目(项目编号:03CTY001)

摘　　要：从奥运会与电视产业的商业契合入手进行分析,发现:随着奥林匹克运动的发展,电视与奥运会之间已经建立了密不可分的利益互补关系。2008年北京第29届奥运会的举办无疑将给我国电视体育产业带来前所未有的发展机遇,但由于起步较晚、市场发展还不是很成熟,机遇背后也将面临着巨大的挑战。为迎接挑战,应尽快完善电视产业市场体系,提高转播层次,加强专业人才培养,以促进我国电视体育产业的发展。Based on the analysis of the commercial cooperation between Olympic Games and television industry, this paper concluded that the two parts had become indispensable with the development of Olympic Games. The holding of the 29tb Olympic Games in 2008 will bring unprecedented development opportunity for Chinese television sports industry. Meanwhile, because of the immature market there still exists great challenge. To cope with the challenge, we should perfect the television sports industry market as soon as possible so as to improve the level of rebroadcast and secure the cultivation of professionals, which can in turn promote the development of Chinese television sports industry.

关 键 词：商业 电视转播 奥运会 北京 

分 类 号：G80-05[文化科学—运动人体科学]