浅谈图书外印的利与弊  

Advantages and Disadvantages of Outsourcing Book-printing

作　　者：万海刚[1] 

机构地区：[1]教育科学出版社,北京100101

出　　处：《出版科学》2007年第4期44-47,共4页Publishing Journal

摘　　要：图书外印背后是多方利益的互动。从外印价值主体方面看,图书外印主要存在两种价值链条。对比图书直供,图书外印既有利,也有弊。出版社要转变观念,建立以市场为中心的外印模式。Outsottring book-printing has been done on the base of a benefit community. According to the different entities of demanding and accepting outsourcing book-printing, there are two value chains ofoutsouring book-printing. Compared to books-being-supplied directly, outsouring book-printing has the advantages and disadvantages. The presses must change the ideas of outsouring book-printing and build the mode of outsouring book-printing with a market-centered approach.

关 键 词：图书外印 外印价值链 图书直供 

分 类 号：G234[文化科学]