试论体育用品业的农村市场拓展  

The Discussion of the Developmemt of Rural Market for Sports Goods Industry

作　　者：周杰[1] 袁志华[1] 易小东[1] 

机构地区：[1]四川大学体育科学研究所,四川成都610065

出　　处：《四川职业技术学院学报》2007年第3期19-21,共3页Journal of Sichuan Vocational and Technical College

摘　　要：采用文献资料法、问卷调查法、访谈法,运用体育学,市场营销学等学科的理论知识对体育用品业农村市场拓展进行探讨,论证了拓展的可行性,并联系农村市场实际介绍了"4P模型"的拓展运用,倡导体育用品业积极进行农村市场拓展.Adopting the method of literal data, questionaire and investigation, talk and discussion, and using the theorical knowledge, such subjects as physical, marketing management, the thesis discusses the expansion of rural market for sports goods industry to prove its feasibility. Also, connecting the reality of the rural market, it introduces the advancement and exertion of “4p model” to advocate the positive development of rural market for sport goods industry.

关 键 词：体育用品业 农村 市场拓展 

分 类 号：F127[经济管理—世界经济]