生态旅游者与一般游客行为特征的比较——以北京市百花山自然保护区为例  

COMPARISONS OF ECOTOURISTS AND GENERAL TOURISTS IN BEHAVIOR CHARACTERISTICS: A CASE STUDY OF BAIHUA MOUNTAIN NATURE RESERVE IN BEIJING

作　　者：李燕琴[1] 

机构地区：[1]中央民族大学管理学院,中国北京100081

出　　处：《经济地理》2007年第4期665-671,共7页Economic Geography

基　　金：中央民族大学青年教师科研基金项目(编号:CUN11A);"985工程"中国民族地区经济社会与公共管理研究哲学社会科学创新基地资助项目(中国少数民族地区公共管理与公共政策)联合资助

摘　　要：选择北京市百花山自然保护区为案例区,在对生态旅游者和一般游客有效分类的基础上,进行了人口统计学、动机、环境态度和管理倾向等多角度的比较研究,获得了关于二者差异的第一手资料,主要包括:百花山生态旅游者年轻人更多,男性更多,教育程度和收入较高,职业以学生和公司职员为主,家庭结构主要为单身和带小孩夫妻家庭;与发达国家生态旅游者的动机偏好基本一致,但程度要弱;环境素质较好;对间接的管理措施的接受程度和对直接的管理措施的反感程度都较一般游客高。目前在国内,缺乏关于生态旅游者的基础数据,在国际上,缺乏对于发展中国家生态旅游者特征的基本了解。文章所做的研究在一定程度上弥补了这一不足。This paper based on an effective classification of ecotourists and general tourists, we conducted a thorough comparison of the characteristics between the eeotourists in Baihua Mountain and general tourists from several perspectives. Looking at the demographical statistical characteristics, we verified the conclusion of foreign researchers that ecotourist are more educated and have more income than general tourists.We discovered that the majority of the Baihua Mountain ecotourist are young peoples between the age of 18 and 34 （over 70% of all samples）, and is quite different than ecotourists abroad, where the majority are middle - age peoples between the age of 35 and 54. In terms of motivation characteristics, we didn＇t found too much difference between the ecotourists and general tourists in Baihua Mountain and their counterparts in abroad. Comparing with developed countries such as Canada, the variations of the motivation between the ecotourists and general tourists in China is smaller. In terms of the environment attitude characteristics, ecotourists are much better than the general tourists. In terms of management tendency characteristics, we found Baihua Mountain tourists are more in favor of indirect management. Hence, simple direct management measures such as limiting the number of visitors will most likely push much more ecotourists out of the doors of nature reserves. In China today, most of the researches on ecotourism are still in the phase of introducing the concept, real case studies are very rare. Among the few real case studies, most of them are focused only on analyzing the resources of the ecotourist destination.

关 键 词：生态旅游者 一般游客 行为特征 百花山自然保护区 

分 类 号：F592.3[经济管理—旅游管理] P904[经济管理—产业经济]