高校期刊的CIS战略与形象塑造  

University Periodical CIS Strategy Adopting and Image Portraying

作　　者：韩长友[1] 崔玉子[1] 

机构地区：[1]延边大学学报编辑部,吉林延吉133002

出　　处：《延边大学学报（社会科学版）》2007年第4期110-112,共3页Journal of Yanbian University：Social Science Edition

摘　　要：当前,我国高校期刊普遍存在着"全、散、小、弱,千人一面"的办刊问题,严重地制约了高校期刊的进一步发展。而高校期刊通过借鉴CIS战略,可以建立自己的理念识别系统、行为识别系统、视觉识别系统,以塑造高校期刊的良好办刊形象。Comprehensive but loose in thesis collection, low and weak reputation as well as monotonous arguments in university periodicals in China hold back seriously their further development. University periodical institutions should adopt the CIS strategy and establish their own MIS, BIS and VIS so as to portray a good image in periodical publishing.

关 键 词：高校期刊 CIS战略 形象塑造 理念识别系统 行为识别系统 视觉识别系统 

分 类 号：G237.5[文化科学]