提升高校校报影响力初探  

How to Improve the Influence of School Newspaper

作　　者：钟仕安[1] 

机构地区：[1]长江大学宣传部,湖北荆州434023

出　　处：《长江大学学报（社会科学版）》2007年第3期126-128,共3页Journal of Yangtze University（Social Sciences Edition）

摘　　要：信息时代,高校新闻媒体由传统的纸质媒体——校报一枝独秀到眼下的校报、广播台、电视台、新闻网站四驾齐驱,校报主流媒体的地位已受到严峻挑战,尤其是与网络新闻相比,校报往往扮演着"迟到的重复者"的角色。在如是新形势下,校报要生存发展,继续起到主流媒体的主导作用,惟有改革创新,提升自身影响力。At information age, university＇s news media is changed to four mainstream media school newspaper, broadcasting station,TV station, and news website from popular traditional paper media. The position of the major media of the school newspaper has already been challenged severely. Especially compared with swift network news, school newspaper often acts as a late yesman. Under such new situation, if we want our school newspaper to survie and develop, to continue playing the leading role of the major media, we must promote its influence through reform and innovation.

关 键 词：校报 可读性 影响力 

分 类 号：G216[文化科学—新闻学]