我国职业足球俱乐部短期行为的成因与应对策略  

The Reason and Countermeasure of Our Professional Football Club's Short-term Behavior

作　　者：顾晨光[1] 

机构地区：[1]山东师范大学体育学院,山东济南250014

出　　处：《体育科技文献通报》2007年第9期17-19,29,共4页Bulletin of Sport Science & Technology

摘　　要：中国职业足球俱乐部的成长伴随着投资效率的损失,突出表现在俱乐部每次产权的更迭,俱乐部几乎都要从零开始。由于俱乐部建设周期较短,没有形成自身的品牌,俱乐部的资源价值难以递增。本文运用经济学、管理学理论,对我国职业足球俱乐部的短期行为进行解析,并针对这一现象提出治理策略。The growth of the Chinese professional football club is accompanied with the loss of investment efficiency. The outstanding performance is in each change of the property right and the club almost begins from zero. Because the construction period of club is short and there is no brand of itself. The resource of the club is hard to increase its value. In his paper, we analyze the reason to the short -term behavior of the professional football club in china from the perspective of economics and management and put forward countermeasure to this phenomenon.

关 键 词：职业足球 俱乐部 短期行为 因 策略 

分 类 号：G843[文化科学—体育训练]