构建传媒品牌的“532”法则  

The"532" Principle for the Construction of the Brand of Media

作　　者：陈迹[1] 

机构地区：[1]广东商学院新闻系,广东广州510320

出　　处：《暨南学报（哲学社会科学版）》2007年第4期145-148,共4页Jinan Journal(Philosophy and Social Sciences)

摘　　要：媒介在传媒市场上的竞争关键在于传媒品牌的构建,构建传媒品牌可以从以下几个方面进行:为受众提供有效的内容,在受众心中形成公信力,以市场为导向运用多种经营手段。Media compete with one another in the market of mass media, the key of which lies in the construction of the brand of the media. The brand of media can be constructed in terms of: providing effective contents for the audience; winning the audience's trust and using various managing means under the market-oriented guidance.

关 键 词：传媒 品牌 公信力 经营 

分 类 号：G206.2[文化科学—传播学]