服装大规模定制消费者接受度影响因素的实证研究  

Empirical study on influential factors of consumer acceptance on costume mass customization

作　　者：吴旭[1] 王效俐[1] 王琛[1] 

机构地区：[1]同济大学经济与管理学院,上海200092

出　　处：《天津工业大学学报》2007年第4期67-71,共5页Journal of Tiangong University

摘　　要：基于技术接受模型,建立了一个服装大规模定制消费者接受度的模型,并提出了相应的假设.针对顾客个性化需求、企业能力和定制服装的品质3类要素进行问卷设计,并以不同背景的消费者为调查对象对假设进行实证检验.实证检验结果支持这一模型和假设.并据此在最后提出了服装企业实施大规模定制的措施,以期为国内服装企业进行大规模定制的实践与理论提供借鉴思路.Based on the technology acceptance model, a theoretical model of consumer acceptance on costume mass customization is founded and corresponding hypotheses are proposed. The questionnaire is designed aiming at three factors, which are individual needs of customers, capability of corporation and quality of custom-built costume, and the hypothesis is tested by empirical methods which take consumers of various backgrounds as survey objects. The outcome of the empirical testing is highly consistent with the model and each hypothesis. Based on it, some measures are proposed for the implementation of costume customization as a conclusion, in the hope of providing a theoretical as well as practical way to domestic clothing corporations in realizing costume mass customization.

关 键 词：服装大规模定制 技术接受模型 定制要素 接受度 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程] F768.3[经济管理—产业经济]