广西红色旅游发展的SWOT分析与对策  

SWOT Analysis and Countermeasure of Red Tourism Development in Guangxi Province

作　　者：韦倩虹[1] 黄建清[1] 

机构地区：[1]广西师范学院资源与环境科学学院,广西南宁530001

出　　处：《内江师范学院学报》2007年第4期92-95,共4页Journal of Neijiang Normal University

基　　金：广西哲学社会科学"十五"规划研究项目(03FJY005)

摘　　要：广西是我国革命老区之一,红色旅游资源非常丰富.全区各地分布着许多红色旅游景点,是人们缅怀先辈丰功伟绩,陶冶情操、净化灵魂的重要场所.文章运用SW OT分析方法,对广西红色旅游发展的优势和劣势、机会和威胁进行了分析,并提出了相应的发展对策.As one of the first-liberated-districts in China, there are some strengths, opportunities, weakness, and threats in the development of the Red Tourism of Guangxi province. Its prominent regional advantages are： rich Red （history of Chinese communism） touring resources, typicalness and difference, exceptional location, excellent ecological environment, as well as beautiful sceneries. However, there are numerous limitations in the development of Guangxi Red Tourism, such as the shortage of funding, the decentralization of touring sites, the frailness of the foundation of touring industry, the backwardness and simplicity of touring product and development, and the low rate of returning tourists. This essay brings up some focused countermeasure to those weaknesses based on analyzing the opportunities and advantages of the Red Tourism of Guangxi province.

关 键 词：广西 红色旅游 SWOT分析 

分 类 号：F592.7[经济管理—旅游管理]