媒体的“互动联动”与足球产业化  

Media interaction,media linkage and football industry

作　　者：马希敏[1] 

机构地区：[1]北京体育大学研究生院,北京100084

出　　处：《山东体育科技》2007年第3期99-101,共3页Shandong Sports Science & Technology

摘　　要：足球的存在不依赖于媒体,但商业足球的存在和发展依赖于媒体,商业足球的长足发展和巨大成功更是依赖于媒体之间的互动、联动。注意力经济时代,如果没有电视、电脑、报刊三种信息载具的介入及互相配合,以各自的媒介特性吸引并留住各自收"视"行为习惯的一群人,就不会有今天繁荣的足球产业。媒体之间互动联动,合力将足球营造为社会时尚,成就了作为世界名人的球星。可以说,正是媒体为吸引受众而形成的互动与联动之势,成就了今天万众嘱目的足球产业。The football existence is not dependent on media,the existence and the development of football industry are dependent on the media. The success of football industry is dependent on media interaction and media joint action. Attention economy times, if not having TV, computer, newspaper interaction, is unable to be therefore likely football industry today. The media makes a concerted effort to have built football for society fashion, and accomplish ment famous football stars. The media interaction and media joint action has achieved football industry today.

关 键 词：大众传媒 媒体互动 媒体联动 足球产业 

分 类 号：G80-05[文化科学—运动人体科学]