景德镇与潮州陶瓷产业集群发展的比较分析  

COMPARATIVE STUDY ON DEVELOPMENT OF CERAMIC INDUSTRIAL CLUSTERS IN JINGDEZHEN AND CHAOZHOU

作　　者：吴庆文[1] 李海东[1] 黄弘[1] 陈爱娟[1] 

机构地区：[1]景德镇陶瓷学院,333001

出　　处：《中国陶瓷工业》2007年第4期37-39,33,共4页China Ceramic Industry

摘　　要：通过对景德镇和潮州陶瓷产业集群在国际市场开拓、产业政策、品牌规模、营销模式、经营理念等方面的比较,剖析了两地陶瓷产业集群发展中的差距及产生的原因,提出了景德镇陶瓷产业集群进一步发展的对策。In this paper, comparisons have been made between ceramic industrial clusters in Jingdezhen and Chaozhou in terms of their international market cultivation, management policies, brand recognition, marketing strategies and operation concept. The gaps between them have been pointed out, the reasons investigated, and the measures to further the development of Jingdezhen ceramic industrial clusters suggested.

关 键 词：产业集群 景德镇陶瓷 潮州陶瓷.比较 

分 类 号：F426.71[经济管理—产业经济]