从坭兴陶的功能价值看其潜在市场与客户  

From the function value of Nixing Pottery to look at its potential market and the customer

作　　者：李伊[1] 吴小玲[1] 

机构地区：[1]钦州学院政治与经济系,广西钦州535000

出　　处：《钦州学院学报》2007年第4期104-107,共4页Journal of Qinzhou University

基　　金：广西壮族自治区教育厅2006年面上课题

摘　　要：号称中国四大名陶之一的钦州坭兴陶目前由于营销观念滞后,市场占有率较低。但坭兴陶本身功能独特,工艺精巧,历史文化内涵丰富,其潜在市场和客户较为乐观。分析坭兴陶的潜在消费者和市场,可以为制定坭兴陶营销战略,增强坭兴陶的市场竞争力,推动坭兴产业的发展提供一些借鉴。The Qinzhou Nixing Pottery being known as one of Chinese four one＇s formal personal name earthenwares encourages an earthenware selling concept at present because of camp lagging behind, market share comparatively low. But Nixing Pottery itself function is unique , the handicraft is exquisite, the history culture connotation is rich , whose potential market and the customer are comparatively optimistic. Analysis the potential consumer and the market of Nixing Pottery, can be to work out a mire encouraging Nixing Pottery selling strategy, Enhancement Nixing Pottery market competitive power, impels Nixing Pottery to be popular industrial the development to provide some models.

关 键 词：坭兴陶 高附加值 消费者 品牌 

分 类 号：J527.9[艺术—艺术设计]