现代企业战略调整的成本与效益——从核心能力跃迁和持续竞争优势动态演化的视角  

The Research on Cost Matching Benefit of Modern Enterprise Strategic Adjustment——From Core Competence Transition and Continuous Competition Advantage Dynamic Evolvement Angle of View

作　　者：谭力文[1] 彭志军[1] 罗韵轩[2] 

机构地区：[1]武汉大学经济与管理学院,湖北武汉430072 [2]广东金融学院,广东广州510521

出　　处：《经济管理》2007年第17期69-75,共7页Business and Management Journal ( BMJ )

基　　金：国家社会科学基金项目"跨国公司制造业和服务业外包发展趋势与我国政策研究"(04BJY003)

摘　　要：本文以企业核心能力与持续竞争优势为根本出发点,以战略调整的成本效益分析为主线,按照环境、管理认知的动态性——创新——组织内部核心能力跃迁——竞争优势的动态演化——战略调整的成本效益分析——行为——市场绩效的逻辑思维链进行理论阐释,并分析我国企业由"制度适应"向"市场博弈"的过渡期,即企业从对政策制度的被动适应过渡到由市场机制配置资本资源达到最优化或帕累托改进的过程,企业相机抉择地进行战略调整的成本效益分析,在较大程度上取决于企业由"制度适应"向"市场博弈"过渡的动态环境和动态管理认知中的效率。Taking core competence and continuous competition advantage as ultimate start, the cost matching benefit analysis of strategy adjustment as mainstream ,the writer tries to interpret theories according to the logic thinking chain of dynamic environment and management idea--innovation-core competence transition of enterprise--continuous competition advantage dynamic evolvement- the research on cost matching benefit -- behavior-- market performance. This paper analyses that modem enterprises in our country carrying on the cost matching benefit analysis of strategy adjustment accordingly depends on the efficiency of dynamic environment and management idea during transition period from passive adaptation aiming at policy system to market playing chess angle of view in order to utilize capital resources better or best in our country.

关 键 词：战略调整 成本效益 核心能力跃迂 持续竞争优势 动态演化 

分 类 号：C934[经济管理—管理学]