线型旅游空间的形象认知要素与形象设计探讨——以无锡古运河为例  

Research on Apperceiving Elements of Linear Tourism Space Tourism and Image Design──A Case Study of Wuxi Grand Canal

作　　者：黄晓辉[1] 汪芳[1] 陈丹丹[2] 

机构地区：[1]北京大学旅游研究与规划中心,硕士研究生100871 [2]北京大学城市与规划系,副教授100871

出　　处：《华中建筑》2007年第8期113-115,121,共4页Huazhong Architecture

基　　金：国家自然科学基金资助项目(编号:40371036)

摘　　要：旅游形象认知的根本主体是旅游者,旅游者对旅游形象的认知可以通过对形象认知要素的解构得到较为科学合理的认识。线型旅游空间是一种极具影响力的旅游地类型,其旅游形象设计受到普遍的关注。线型旅游空间的形象认知要素由背景形象要素、本体形象要素和形象修正要素组成,而在此基础上产生的三要素法是线型旅游空间旅游形象设计的有效方法。以无锡古运河为例,对线型旅游空间的旅游形象设计进行了探讨。Tourism Image is ultimately designed for tourists. To understand how tourists perceive the tourism image is necessary to make a further analysis for the image factors. Linear tourism space is so influential that the design of its tourism image always receives much concern. This tourism image is composed of background factor, self-factor, and modifying factor. Based on these three factors, a new effective design method for tourism image has been created. At last, a case of Wuxi Grand Canal has been studied.

关 键 词：形象认知 线型旅游空间 无锡古运河 

分 类 号：TU984.18[建筑科学—城市规划与设计]