三明市旅游产业定位与市场营销对策  

The Status Quo of Tourism Industry in Sanming and Its Marketing Measures

作　　者：林静[1] 

机构地区：[1]三明学院经济管理系,福建三明365004

出　　处：《三明学院学报》2007年第1期30-33,共4页Journal of Sanming University

摘　　要：三明市旅游资源丰富,由于SARS的影响,旅游业现处于复苏阶段,正在寻求旅游业发展的突破口。应时代的需要,从三明市旅游产业定位、旅游市场定位、旅游品牌形象、旅游市场开拓等问题提出初步认识。Sanming is rich in tourism.resources. Right now, this industry is recovering from the impact of SARS, seeking for a breakthrough for its development. This article answers the calls of the time by offering some basle insights into such issues as industry positioning, market positioning, brand image, and market expansion.

关 键 词：三明市 旅游产业定位 旅游市场定位 旅游产品定位 旅游市场营销 

分 类 号：F592.757.2[经济管理—旅游管理]