电子商务市场竞争力特点之探讨  

The Argumentation of Features of Competency of E-business Market

作　　者：赖文炜[1] 张友苏[2] 

机构地区：[1]江西教育学院,江西南昌330029 [2]江西师范大学,江西南昌330022

出　　处：《江西教育学院学报》2007年第3期54-57,共4页Journal of Jiangxi Institute of Education

摘　　要：利用哈佛大学教授迈克.波特的价值链理论与五力模型,探讨了虚拟世界中应注意的价值链与竞争力的特点,从而得出网络竞争对手应注意的七项效应,并举实例说明各效应的重要性。电子商务的经营者应该将主要资源用于启动此这七项效应,形成良性循环,以获得持久的竞争优势。Firstly, we try to explore features of value chain and competency in virtual world by virtue of theories of value chain and five competitive forces model from Professor Michael Porter of Harvard University. Then we get the seven effects which should be paid attention to by competitors in Networks worldoThe E-business administrator should put most resources to start the seven effects which are expected to run well so as to obtain lasting competitive advantages.

关 键 词：电子商务市场 竞争力 价值链 五力模型 

分 类 号：F724.6[经济管理—产业经济]