公共图书馆的经营策略探讨  

An Analytical Study of the Management Strategy of the Public Library

作　　者：周莉莉[1] 张玲琳[1] 

机构地区：[1]绍兴图书馆,浙江绍兴312000

出　　处：《图书馆》2007年第5期90-91,98,共3页Library

摘　　要：公共图书馆的经营是建立在经营理念之上的一系列改革和拓展,可分为事业性经营和产业性经营。事业性经营通过一系列的体制、管理、技术、服务特别是内部机制的改革,以追求并实现最大化的社会效益;产业性经营主要依托图书馆的阵地、读者、地段、馆藏等优势,积极参与市场竞争,追求经济效益的最大化。The management of the public library needs the reform and expansion on me oase of the management principle that can be divided up into the organization management and enterprise management. The organization management realizes hard the most social effects by a series of systems, managements, techniques and services , especially reforms of the internal mechanism, the organization management. The organization management mainly relies on the advantages of battlefield, readers, district and collection of the library etc. and participates in the market competition actively, pursues the most economic performance.

关 键 词：经营 公共图书馆 策略 

分 类 号：G251[文化科学—图书馆学]