日本MANCHES(曼彻斯)株式会社电子商务运营模式分析  

EC BUSINESS MODE ANALYSIS OF MANCHES COMPANY OF JAPAN

作　　者：吴姗娜[1] 

机构地区：[1]陕西工业职业技术学院物流管理系,陕西咸阳712000

出　　处：《陕西科技大学学报（自然科学版）》2007年第4期150-153,共4页Journal of Shaanxi University of Science & Technology

摘　　要：以日本服装业界比较著名的电子商务公司——MANCHES(曼彻斯)株式会社为研究对象,分析了该公司如何利用企业现有条件进入互联网并准确定位市场,成功实现传统企业向电子商务企业的转型,进一步分析了该公司如何利用价值链集成变革传统经营模式及改造原有业务流程,在B to C(企业对消费者的电子商务)实施过程中赢得竞争优势,以期对我国传统企业加速实施电子商务有所借鉴.This paper focusing on MANCHES Company, one of the most famous companies in Japanese clothing industry circle analyzes MANCHES Company how to make good use of existing conditions to enter into Internet and local the market properly and realize the transformation from a traditional enterprise to the EC enterprise successfully. This paper also analyzes further more MANCHES Company how to use the integration of value chain and transforming the traditional operation pattern and reforming the traditional business circuit creating competitive advantages during carrying out B to C commerce. It＇s hoped to provide some references and enlightenments to explore and push forward the Chinese EC development of traditional enterprises.

关 键 词：日本电子商务 B to C(企业对消费者的电子商务) 价值链集成 运营流程 

分 类 号：F713.36[经济管理—产业经济]