惠东制鞋业网络营销策略研究  

作　　者：郭萍[1] 

机构地区：[1]惠州学院经济管理系,广东惠州516007

出　　处：《特区经济》2007年第8期47-48,共2页Special Zone Economy

摘　　要：网络营销是在网络经济的背景下,营销的革命性创新,目前已成为商家接触目标市场的一个有效手段。惠东制鞋业在十几年的成长中,已形成较大规模的产业集群,但这种集群发展是以低价格的劳动密集型产品参与全球化的竞争,而随着世界全球化、一体化的深入,惠东制鞋业国际化将面临新的机遇和挑战。网络营销的特点和它所带来的优势可以弥补惠东中小制鞋企业发展的劣势。本文通过介绍网络营销,针对惠东制鞋业网络营销现状,探讨惠东制鞋业如何应用网络营销手段,提高其在国际市场的竞争能力。Network Marketing in the network economy is the background and marketing of the revolutionary innovations, has become the target market access businesses an effective means. Huidong footwear industry in 10 years of growth, and has formed a large - scale industry clusters. But this cluster development is the low price of labor - intensive products participation in the globalization of competition, and with the globalization of the world, integration deepens. Huidong international footwear industry will face new opportunities and challenges. Network Marketing characteristics and the advantages it can make up for Huidong of small and medium enterprise development footwear disadvantage. Based on network marketing , Huidong against the footwear industry of Network Marketing status quo, Huidong footwear industry to explore how to use network marketing means .

关 键 词：惠东制鞋业 网络营销 网络营销策略 

分 类 号：F426.86[经济管理—产业经济] F724.6