户外广告媒体的持续数字化  

The Continuing Digitization of Outdoor Media

作　　者：Michael Schmid Dennis Lffler 汪璟[2] 

机构地区：[1]Stroer户外媒体公司研发部 [2]北京交通大学

出　　处：《现代显示》2007年第10期22-25,共4页Advanced Display

摘　　要：户外数字化标识广告技术的应用势头似乎是无法抵抗的,但这项技术广泛普及的速度却很缓慢。再加上技术、后勤和法律上的一系列困难需要克服,另外还有金融问题减缓户外媒体的数字化标识在商业上的突破。在此,我们将从一个户外媒体公司的角度评价这项技术可能实现的方法。The technical possibilities of digital signage in outdoor advertising are seemingly overwhelming, but the widespread implementation of these technologies is moving slowly In addition to technical, logistical, and legal obstacles that need to be overcome, financial issues are slowing down the breakthrough of digital signage into the outdoor-media business. Here, we will evaluate the available approaches from the point of view of an out-of-home media company.

关 键 词：数字化 户外媒体 显示对比 

分 类 号：TN949.198[电子电信—信号与信息处理]