受众选择时代的电视栏目类节目多集式播出分析  

On Multipartite Broadcast of TV Column-type Program in Audience Free Choice Times

作　　者：秦丽[1] 

机构地区：[1]西南民族大学文学院,四川成都610041

出　　处：《北京化工大学学报（社会科学版）》2007年第3期56-58,61,共4页Journal of Beijing University of Chemical Technology(Social Sciences Edition)

摘　　要：当电视传播进入受众选择时代,媒体不仅必须从传播内容上,也必须从传播形式上充分考虑到受众的选择性因素,才可能取得最佳的传播效果。现在的连续剧越拍越长,观众沉浸其中看得津津有味,但面对电视栏目类节目的多集式播出却缺乏耐心。本文将从影响受众选择行为的两个角度出发,对造成这一差异的原因以及栏目类节目多集式播出的可行性展开分析。Along with the variety of programs and the sharpening of television competition, audience has had more and more choices when watching TV. Therefore, the media must take both content and the form of broadcast into account if they want to achieve better broadcasting effect. Nowadays, although the TV series become longer and longer, some audience watches it with great interest. At the same time, other audience lack patience with multipartite broadcast of the TV column-type program. This essay analyzes the differences between the two kinds of audi ence＇s behaviors and the feasibility ofmultipartite broadcast of the TV column-type program from the angle of audience selection.

关 键 词：电视栏目类节目 受众选择 多集式播出 

分 类 号：G223[文化科学]