我国酒店业网上价格波动的供给面原因分析  

Analysis on the Supply Causes of Online Price Dispersion in Hotel Booking

作　　者：庄贺钧[1] 

机构地区：[1]华南理工大学工商管理学院

出　　处：《中大管理研究》2007年第3期23-38,共16页China Management Studies

摘　　要：网络技术的发展,互联网渗透到各行各业,与我们商业和生活密不可分,其中应用最为成功的一个领域是网上旅游市场。本文希望通过实证方法,对订房网站进行抽样调查,探索网上订房的报价和价格波动情况,度量波动程度,初步从供给面来探讨影响波动的原因。我们发现品牌(星级)、质量(房型)和经济环境(城市)对价格波动产生影响。Along with the development of Internet technology, the Internet has been widely adopted in business, being an integral component of our business and lives. The travel industry is one of the most successful ones to benefit from online services. The purpose of this study is to explore the application of the Intemet to the hospitality industry in China by investigating online pricing and price variations of hotels across times and locations through observations. We attempt to discuss the online price situation in the online hospitality industry and the factors affecting price dispersion from the supply aspect. We find that in the online market, factors, such as hotel rank, room quality and city location, contribute to the online hotel price dispersion.

关 键 词：电子商务 网络定价 价格波动 网上订房 

分 类 号：F713.36[经济管理—产业经济]