市场资源在学术性调查的执行过程中的应用  

The Application of Market Resources in the Implementation of Academic Surveys

作　　者：郝大海[1] 

机构地区：[1]中国人民大学社会学系

出　　处：《中国人民大学学报》2007年第5期124-130,共7页Journal of Renmin University of China

基　　金：国家社科基金项目(07BSH017)

摘　　要：在经验性社会科学问题研究中,社会调查是获取研究资料的重要途径之一。当前在学术性调查的执行过程中,存在着缺乏专业督导人员、执行过程缺少制度保障和访问员招募中有较大责任风险等问题,而市场资源在解决这些问题上具有一定优势。但在应用市场资源时,应当加大学术单位的监督力度,适当引入行政资源,以此来解决市场资源运作中存在的收益与质量的矛盾,以及"入户难"和"拒访率高"等难题。This paper analyzes the application of market resources in the implementation process of academic surveys on necessity, feasibility, problems and solutions, which aims to explore a new settlement of that. There are some obstacles in the process of implementation of current academic surveys, such as the lack of professional supervisors, the absence of a ensuring system of execution and the liability risk in recruitment process of inquiry visitors, on which the market resources have certain solving advantages. But we should step up the supervision of academic institutions and the introduction of appropriate administrative resources, in order to resolve the existing contradiction of income and quality in market operations, and to get over the puzzles of ＂embarrassments in the entrance to a house＂ or ＂a high rejective rate in visits＂.

关 键 词：学术性调查 市场资源 调查执行 

分 类 号：G311[文化科学]