消费者重复购买意向及其影响因素的实证研究  

An Empirical Study of Consumer Repurchase Intension and its Factors

作　　者：李东进[1] 杨凯[1] 周荣海[1] 

机构地区：[1]南开大学商学院

出　　处：《管理学报》2007年第5期654-659,共6页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(70672033)

摘　　要：探究了感知价值、顾客满意、转移成本和消费时间间隔4个因素对重复购买意向的影响。结果发现感知价值、顾客满意、转移成本对重复购买意向有正相关关系,而消费时间间隔对重复购买意向并无显著的影响关系。同时,感知价值与顾客满意之间存在正向的影响关系,转移成本与顾客满意之间并不存在显著的影响关系。This paper explores the relations between perceived value, customer satisfaction, switching costs, purchase interval and repurchase intention by using SEM. We find that： the customers＇ perceived value has a positive effect on the customer satisfaction and repurchase inten- tions; customer satisfaction effects positively on the repurchase intentions and has no significant influence on the purchase interval; switching costs have a positive effect on the repurchase intentions which has no significant relationship with the purchase interval.

关 键 词：重复购买意向 感知价值 顾客满意 转移成本 消费时间间隔 

分 类 号：C93[经济管理—管理学]