从战略准备度观点对物流企业战略进行评价  

Evaluate Company Strategy from the View of Strategic Readiness

作　　者：李笑霜[1] 郑立群[1] 

机构地区：[1]天津大学管理学院,天津300072

出　　处：《哈尔滨商业大学学报（社会科学版）》2007年第5期76-80,共5页Journal of Harbin University of Commerce:Social Science Edition

摘　　要：现阶段我国物流企业的发展水平与社会的需求还有一定差距,传统的企业战略评价方法已不能满足物流企业快速的发展需要。通过采用战略准备度的方法对企业核心无形资源进行评价,可以使企业更好地估测自身的薄弱环节和优势环节,制定出更适合企业实际的战略,使企业在较短时间里达到较高的发展水平,以满足经济发展的需要。Nowadays,the develpoment level of logistics enterprises cannot meet the demand of society.Traditional appraisal method of company strategy cannot sustain the rapid development speed of companys.In terms of the way of strategic readiness to appraise the core resources of company,the enterprise can evaluate itself＇s weakness and strength and draw the better strategy.With this method,companys can reach a high development level to meet the need of economy.

关 键 词：核心竞争力 战略准备度 战略地图 

分 类 号：F713[经济管理—产业经济]