长沙市发展城市旅游的SWOT分析及对策  

The SWOT Analysis and Measures of Changsha Developing the City Tour Industry

作　　者：符太浩[1] 

机构地区：[1]湖南财政经济学院旅游研究所,长沙410205

出　　处：《科技和产业》2007年第10期29-32,共4页Science Technology and Industry

基　　金：湖南省社科联项目(0603011B)

摘　　要：运用SWOT分析法对长沙市现代旅游新形式——城市旅游进行分析,该市城区在城市旅游吸引物、城市形象及影响力等方面既存在着明显优势,也有着种种不足。国家区域经济发展战略的调整和国内一批明星城市的崛起,更使长沙城市旅游发展既充满机遇又面临挑战。因此,全力打造城市整体形象,有效整合市区旅游吸引物,精心构建城市旅游特色,大力加强城市旅游的营销工作,继续强化内引外联功能,是长沙城市旅游良性发展的关键所在。Analysis of Changsha city tour, a new style about modern tourism, We found there were some obvious advantages, but also other disadvantages in Changsha city tour attraction materials, the city image and influence abilities by using SWOT analysis approach. With adjustment of state area economic development strategy and rising of many domestic star cities, that makes Changsha city tourism development will confront with many opportunities and challenges. Therefore, it is the key that Changsha should create the city whole image hammer and tongs, make use of and locate the city tourism attracting materials effectively, construct the city tourism characteristics elaborately, reinforce the city tourism marketing at pains, intensify the inside and outside relating function continuously.

关 键 词：长沙市 城市旅游 SWOT分析 发展对策 

分 类 号：F590.3[经济管理—旅游管理]