我国电视频道专业化中存在的矛盾  

Research on the Current Problems in TV Channel Specialization in China

作　　者：聂远征[1] 

机构地区：[1]湖北大学文学院,湖北武汉430062

出　　处：《武汉理工大学学报（社会科学版）》2007年第5期700-703,共4页Journal of Wuhan University of Technology:Social Sciences Edition

摘　　要：在理论上,电视频道专业化与市场营销学的"市场细分理论"密切相关。在实践中,我国为数众多的国内地方电视专业频道,在传播理念和操作现实之间处于一个尴尬的境地,面临着限制自身迅速发展的六大矛盾冲突。Theoretically, the TV channel specialization has close connection with the theory of ＂market segmentation＂. In practice,a large number of specialized local TV channels are in an embarrassing condition between the transmission notion and operation reality when confronting six major problems limiting its rapid development.

关 键 词：电视 频道 电视频道专业化 

分 类 号：G22[文化科学]